Saturday, April 14, 2012

Cool Book Trailers

It was an amazing day at the Annual Writers' Institute at UW-Madison! I thoroughly enjoyed signing books, attending workshops, and meeting other authors this weekend where I was introduced to (among many things) the super cool concept of creating a book trailer. Of course, this form of marketing makes a lot of sense, and thanks to Youtube, Vimeo and other online platforms, you don't need to spend thousands of dollars in air time for these mini commercials to promote your book.

If you want to get really fancy though, you could easily spend that in pure production costs, which what some of these authors (and one book council) decided to do for our enjoyment. Check these out with many thanks to writer and producer Susan Reetz for bringing these to our attention! My top three favorites are:

Blueberry Girl by Neil Gaiman

New Zealand Book Council promo (pardon the distracting political ad beforehand - just skip it if you can!)

While it's probably difficult to accurately measure the full return on investment for these trailers, I can verify through my own personal focus group (involving one person, that being me), I find them to be highly effective and inspiring. I do believe I will be purchasing copies of both of these books at my earliest convenience. And who knows, maybe a trip to New Zealand is in my future too!

Have you seen any interesting book promos or trailers online? If so, please do share.

1 comment:

  1. WOW! Those were amazing!!! Blueberry Girl was my favorite. Thanks for sharing, Amy